The contribution of customer satisfaction of after sale service Dissertation

The contribution of client satisfaction of after(prenominal) gross sales agreement profit - Dissertation ExampleVolkswagen is a German automobile manufacturing company and is one of the largest car manufacturing companies in the world. The stated vision of Audi is Audi the number one premium brand. As per a strategy history released by Audi named Strategy 2020, Audi aims to achieve the leadership carriage in premium segment, and wants to consolidate its leadership position in that segment (Audi USA, 2009, p.27). After sales service is one of the most important factors influencing brand loyalty. concord to a survey conducted by Bain and Co, one of the most powerful techniques for converting buyers into die-hard fans is providing exceptional after-sales service (Flees & Senturia, 2008). This history will aim to estimate the existing customer satisfaction level of Audi customers, identify how critical is after sale service towards overall satisfaction, and identify possible ar eas in after sale service where there is a scope of improvement. These will be evaluated by analysing data collected by administering a questionnaire to the customers who number to the Audi dealer for after sale service. This questionnaire will capture both qualitative and quantitative data. The data hookup process will also include interviewing customer facing staff in the dealership and the service manager of the dealer shop. I will be fitted to have access to Audi Company done my friend who holds a position as a service manager. I will be able to provide a confirmation letter from the company with their approval, in order to carry out the take in research proposal. 2. Research questions Explanatory Objectives RQ1 Investigate levels of customer satisfaction with Audi? (This objective will assess and specify the level of satisfaction that an Audi customer has.) RQ2 Which specific factors in the provision of after sales service call for customer satisfaction? Explanatory Obj ectives RQ3 identify main reasons for low customer satisfaction of after sales service RQ4 identify the factors that influence customer service from after sales service Developmental Objectives RQ5 evaluate methods that can potentially improve customer satisfaction 3. Research Ethics Ethical issues are relegate in any kind of research. The research process creates tension between the aims of research to make generalizations for the rock-steady of others, and the rights of participants to maintain privacy (Orb, Eisenhauer & Wynaden, 2001, p.1). The entire data collection process will be voluntary in disposition where all respondents, including customers, dealer staff and the service manager, will share their responses after explicitly agreeing to record in the survey. Before the survey is conducted, each respondent will be informed about the nature and goal of the survey. Each respondent will be informed about their nature of involvement in the survey process. Additionally, each respondent will have the right not to participate further at any point of time. Individual responses as well as the final results of the survey will kept strictly confidential, and all response forms as well as stored data will be sunk once the analysis is completed to ensure complete privacy of participants. 4. Literature Review RQ1 Investigate levels of customer satisfaction with Audi? There are a multitude of factors that influence the levels of customer satisfaction for a premium, support style brand like Audi. Audi, as discussed above, is a premium car brand that sells high set cars. Till the late 1990s after sale service had been viewed by manufacturing